Milton Financial
Life Insurance and Financial Advice from a local Minneapolis name you can trust
Building Trust
Milton Financial had its roots in the financial and insurance industry well before this project began. But, like most small businesses, it lacked a fresh, approachable image that conveyed their trustworthiness.
Call it Insurance
An initial consultation via phone was held to discuss the business and the potential brand imagery would bring to them. It was truly a back and forth between the ideas of corporate professionalism and family-style approachability. Below are some initial sketches presented and discussed after the consultation.
Settling Down
With some discussion and a quick survey, Milton Financial was ready to move forward with their choice. Below is an exploration of the chosen design.
Money in the Bank
Milton Financial opted for colors and a solid design that gave them the traditional financial look with a bold, contemporary presence. With a service geared towards security, they were sure to present themselves in a manner that guaranteed trust and professionalism from a family Minneapolis knows and loves.
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